Competitor Analysis

Description

Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers researc...

What this skill does

1. 1Identifies up to five direct competitors and researches each across seven layers: product, pricing, positioning, traction, reviews, content, and team.
2. 2Mines G2, Capterra, and Reddit reviews to extract what users praise and complain about for each competitor.
3. 3Builds a feature comparison matrix, pricing comparison table, SWOT per competitor, and a 2x2 positioning map.
4. 4Finds three to five specific market gaps — underserved segments, missing features, or unclaimed positioning — with supporting evidence.
5. 5Produces SEO-optimized comparison page copy in four formats: alternative, alternatives plural, you-vs-competitor, and competitor-vs-competitor.

When to use

• You are entering a new market and need to understand who you are up against and where to position.
• Your sales team needs battlecards and objection-handling copy for the top three competitors they lose deals to.
• You want to capture search traffic from people looking for alternatives to a specific competitor.
• You are doing pricing or feature prioritization and need a data-grounded view of what competitors offer.

Tools used

Frequently asked questions