Competitive Intel
Use when researching, documenting, and sharing competitor insights with GTM teams.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Collects competitive signals from sales calls, Gong recordings, analyst notes, communities, and social.
- 2Analyzes competitor strengths, weaknesses, feature parity, pricing models, and GTM motions.
- 3Packages findings into battlecards, teardown docs, and urgency alerts for sales and leadership.
- 4Distributes competitive updates via enablement hubs, Slack alerts, and office hours sessions.
- 5Tracks adoption and win-rate impact to close the feedback loop between intel and revenue outcomes.
When to use
- A competitor changed pricing or launched a new product and reps need a fast briefing.
- Preparing an exec briefing or board deck that requires a structured competitive landscape section.
- Running a win/loss program and need a repeatable format for capturing and sharing deal insights.
- Reps keep losing to the same competitor and you need to build or refresh a battlecard.
Tools used
Slack· Productivity
Best for
Account ExecutiveProduct Marketing Manager
Format
FrameworkTemplateAnalyzerTracker
Frequently asked questions
What is Competitive Intel?
Competitive Intel is a Claude Code skill for competitive intel by GTM Agents. Use when researching, documenting, and sharing competitor insights with GTM teams.
When should I use Competitive Intel?
A competitor changed pricing or launched a new product and reps need a fast briefing. Preparing an exec briefing or board deck that requires a structured competitive landscape section.
How do I install Competitive Intel?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Competitive Intel free to use?
Yes. Competitive Intel is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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