Market Research Analysis

Description

Sizes markets, maps competitive landscapes, designs consumer research instruments, and generates consulting-grade market research reports. Covers TAM/SAM/SOM calculations with bottom-up validation, Porter's Five Forces and PESTLE analysis, Van Westendorp and MaxDiff pricing surveys, and 50-page LaTeX-formatted reports with six core visuals.

What this skill does

1. 1Calculates TAM, SAM, and SOM using top-down market data and validates with a bottom-up conversion model, flagging assumptions that diverge more than 3x.
2. 2Maps the competitive landscape using Porter's Five Forces, PESTLE, and a 2x2 positioning matrix to find underserved quadrants.
3. 3Designs consumer research instruments — Van Westendorp pricing surveys, MaxDiff feature importance ranking, and Gabor-Granger willingness-to-pay tests.
4. 4Generates a 50+ page consulting-grade market report with LaTeX formatting, all 11 chapters, and six core visuals (growth trajectory, TAM circles, Porter's Forces, positioning matrix, risk heatmap, executive infographic).
5. 5Produces an investment thesis, opportunity matrix, and prioritized recommendations tied to evidence from the analysis.

When to use

• You need TAM, SAM, and SOM calculations with sourced data and a bottom-up validation check.
• You are preparing for investor due diligence or a board presentation and need a structured market landscape analysis.
• You want to run pricing research on a new product and need a survey instrument that produces an acceptable price range.
• You need a full market research report formatted to consulting standards with visuals, citations, and an executive summary.

Tools used

Frequently asked questions