Cmo Review
Narrative-first interrogation of positioning, ICP sharpness, channel mix, and CAC payback before any marketing spend or launch.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
Narrative-first interrogation of positioning, ICP sharpness, channel mix, and CAC payback before any marketing spend or launch. Runs budget and growth model scripts to ground the review in numbers, then delivers a GREEN/YELLOW/RED verdict with three concrete next actions.
What this skill does
- 1Pressure-tests positioning, ICP sharpness, and channel mix through six structured forcing questions before any spend or launch.
- 2Runs marketing budget and growth model scripts to ground the review in numbers, not assumptions.
- 3Produces a one-sentence positioning statement test: if it doesn't fit one sentence, it isn't positioning yet.
- 4Delivers a green/yellow/red verdict with three concrete next actions — stop, sharpen, or scale.
- 5Routes downstream to CRO review or decision logger to close the loop across revenue and product.
When to use
- Before launching a campaign or committing budget to a new channel.
- When pipeline contribution is declining and you need to diagnose whether the story is broken.
- Before a major PR moment like a funding announcement or product launch.
- When considering a positioning or category change and need a structured challenge.
Best for
Format
Frequently asked questions
What is Cmo Review?
Cmo Review is a Claude Code skill for revops by Alireza Rezvani. Narrative-first interrogation of positioning, ICP sharpness, channel mix, and CAC payback before any marketing spend or launch.
When should I use Cmo Review?
Before launching a campaign or committing budget to a new channel. When pipeline contribution is declining and you need to diagnose whether the story is broken.
How do I install Cmo Review?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Cmo Review free to use?
Yes. Cmo Review is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.