Brand Alchemy
World-class brand strategist and naming expert.
npx skills add Varnan-Tech/opendirectoryDescription
World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
What this skill does
- 1Runs a structured discovery interrogation covering the core product, target audience, current alternatives, and desired brand personality before generating any names.
- 2Applies phonosemantic naming science (plosives, fricatives, liquid consonants, morpheme blending) to generate 20+ name candidates.
- 3Filters candidates through the Diamond Test (distinctiveness, processing fluency, relevance, energy) and presents the top 5-7 with linguistic reasoning.
- 4Verifies domain availability across .com, .ai, .io, .in, and .tech using DNS and RDAP checks, without hallucinating results.
- 5Delivers a complete brand identity package including positioning, category design, and visual system recommendations.
When to use
- You are naming a startup or product and want names grounded in linguistic science rather than random word combinations.
- You need domain availability verified automatically alongside the naming output, not as a separate manual step.
- You want a full positioning and category narrative alongside the name, not just a shortlist of options.
Best for
Format
Frequently asked questions
What is Brand Alchemy?
Brand Alchemy is a Claude Code skill for content by Varnan Tech. World-class brand strategist and naming expert.
When should I use Brand Alchemy?
You are naming a startup or product and want names grounded in linguistic science rather than random word combinations. You need domain availability verified automatically alongside the naming output, not as a separate manual step.
How do I install Brand Alchemy?
Run the install command (npx skills add Varnan-Tech/opendirectory). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Brand Alchemy free to use?
Yes. Brand Alchemy is open source under the MIT license, published in the Varnan-Tech/opendirectory repository on GitHub.