Product Led Growth
Build self-serve acquisition and expansion motions.
npx skills add beingsmit/technical-product-gtmDescription
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
What this skill does
- 1Runs a PLG readiness test to determine if your product can deliver value in under 10 minutes without human assistance.
- 2Builds a growth equation mapping each channel's inputs to conversion outputs so scaling becomes arithmetic, not guesswork.
- 3Evaluates channel economics per source — CAC, 30/90-day retention, LTV, payback — and applies kill or scale decisions within four weeks.
- 4Defines freemium thresholds by mapping usage distribution to willingness-to-pay, placing the free-tier limit just below production usage.
- 5Designs the PLG-to-sales handoff model with PQL signals that trigger sales engagement at the right deal size without killing self-serve adoption.
When to use
- You're debating whether to build a self-serve motion or invest in a sales-led approach.
- Freemium signups are high but free-to-paid conversion is below 3% after 90 days.
- You want to know which growth channels to cut and which to double down on this quarter.
- Sales is engaging too early and scaring away users who would have converted on their own.
Best for
Format
Frequently asked questions
What is Product Led Growth?
Product Led Growth is a Claude Code skill for revops by beingsmit. Build self-serve acquisition and expansion motions.
When should I use Product Led Growth?
You're debating whether to build a self-serve motion or invest in a sales-led approach. Freemium signups are high but free-to-paid conversion is below 3% after 90 days.
How do I install Product Led Growth?
Run the install command (npx skills add beingsmit/technical-product-gtm). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Product Led Growth free to use?
Yes. Product Led Growth is open source under the MIT license, published in the beingsmit/technical-product-gtm repository on GitHub.