Competitive IntelCompetitor · Monitoring

Competitor Pr Finder

Give it your product URL or description.

by Varnan Tech·MIT·263 on GitHub·updated 2026-05-14
npx skills add Varnan-Tech/opendirectory

Description

Give it your product URL or description. It finds your top 5 competitors, runs three-track PR research across all of them (editorial, podcasts, communities), identifies which channels appear most frequently, looks up the journalist or host for each, and returns a tiered outreach list with story angles and ready-to-send cold pitch drafts tailored to your product. Use when asked to find PR opport...

What this skill does

  1. 1Fetches and analyzes your product page to extract ICP, differentiators, and industry taxonomy before any research begins.
  2. 2Discovers five competitors via Tavily search, shows them to you for confirmation, and waits before proceeding.
  3. 3Runs three-track PR research per competitor (editorial, podcasts, communities) across 15 targeted searches.
  4. 4Tiers channels by cross-competitor frequency: Tier 1 (3+ competitors), Tier 2 (2), Tier 3 (1), and looks up the journalist or host for each Tier 1 channel.
  5. 5Generates personalized cold pitch drafts for every Tier 1 channel with a specific story angle, journalist beat match, and product differentiator woven in.

When to use

  • You want to know exactly which journalists, podcasts, and communities have already covered your competitive space.
  • You need cold pitch drafts tailored to specific journalists with evidence from their actual coverage, not generic outreach.
  • You are building a media list from scratch and want it ranked by proven channel frequency across your competitors.

Tools used

LinkedIn· Social

Best for

Account ExecutiveProduct Marketing Manager

Format

WorkflowAnalyzer

Frequently asked questions

What is Competitor Pr Finder?

Competitor Pr Finder is a Claude Code skill for competitive intel by Varnan Tech. Give it your product URL or description.

When should I use Competitor Pr Finder?

You want to know exactly which journalists, podcasts, and communities have already covered your competitive space. You need cold pitch drafts tailored to specific journalists with evidence from their actual coverage, not generic outreach.

How do I install Competitor Pr Finder?

Run the install command (npx skills add Varnan-Tech/opendirectory). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Competitor Pr Finder free to use?

Yes. Competitor Pr Finder is open source under the MIT license, published in the Varnan-Tech/opendirectory repository on GitHub.

Source repository

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