Find PR firms by roster,
sector and momentum.
Search PR firms by the clients on their roster, by the coverage they actually landed, by the new accounts they announce, by the backgrounds of the people on their team. 30+ connected APIs and live web research back one query. Retriever returns the placement or announcement that qualified each firm, and a named partner.
Firms whose roster includes clients in a given sector│
What you can search for in public relations
- Firms whose clients landed coverage in a target outlet
- Firms announcing a new area of expertise
- Boutiques founded by former journalists
- Firms hiring account directors this quarter
- Firms whose site publishes how they measure results
- Firms with offices in two or more markets
- Firms whose team joined from a named publication
See it qualify PR firms
Client roster, coverage landed, linkedIn conversation. One signal per tab, and every row carries the sentence that qualified it.
firms with your sector
Roster covering the target market
Firms whose roster includes clients in a given sector
Describe the leads to search for...
PR firms in enterprise software
| Score | Company | Domain | What qualified it | Decision maker | Country | People |
|---|---|---|---|---|---|---|
| Searching | ||||||
Illustrative example, fictional PR firms. A real run shows where client roster was read, and names a contact you can write to.
Which signals qualify PR firms?
| Signal | What it tells you | Where it is read |
|---|---|---|
| Client roster | Who they represent, sector by sector, on their own pages | The firm site, page by page |
| Coverage landed | What they actually place, with sources quoted. Proof of performance rather than a promise | Sourced web research |
| LinkedIn conversation | New account announcements, new expertise and leadership positions | Public posts and reactions |
| Team backgrounds | Former journalists, networks and specialities, with the dates they joined | Professional profiles and their history |
| Hiring | Account directors and consultants, a sign of budgets recently won | The job posts they publish |
| Site reading | Expertise pages, methodology, how they measure results, offices | The firm site, page by page |
| Real team size | Identifiable people behind the site, which sizes the firm properly | Professional profiles and the site itself |
What a qualified lead looks like here
A firm whose roster holds clients in your sector, whose placements in a target outlet are verifiable, and who just announced a new account. Three signals crossed on the same firm, each one quoted with its source.
Why most PR lists are wrong
Full service communications agencies file themselves under public relations when it is one line among many. The coverage actually landed says what the firm really does, and Retriever checks it with the article quoted as source.
Who you get on every row
The founder or the account director. Several candidates are ranked and the one whose remit matches your brief is kept, with the reason.
- The firm, its domain and its real team size
- The quote that qualified it, with the article or page it came from
- The decision maker, with verified email and LinkedIn profile
- Client roster, coverage landed, expertise claimed, roles open
- Any extra column you ask for, researched firm by firm
Not a database subscription. A research agent.
Retriever
- Where answers come from
- 30+ connected APIs, plus the live web at search time: the firm site, page by page, sourced web research
- What you can ask
- "firms whose clients landed coverage in the outlet you care about", or any criterion you can phrase
- Freshness
- What each one shows today: client roster, coverage landed, linkedIn conversation
- Proof
- Every match comes with the quote and source that qualified it
Static filtering
- Where answers come from
- One dataset, refreshed on its own schedule
- What you can ask
- The fields the provider ships: industry, size, location
- Freshness
- What it looked like at the last refresh
- Proof
- You trust the filter
Questions about finding PR firms
How do I qualify a PR firm on results rather than claims?
By the coverage its clients actually landed. Retriever researches the placements and quotes the article as the source, so the row carries proof rather than a promise on a capabilities page.
How do I tell a PR firm from a full service agency?
Full service agencies file under public relations when it is one line among many. What they actually place says the difference, and the article that showed it is quoted.
Can I find firms with journalists on the team?
Yes. Team backgrounds and the dates they joined are public. A boutique founded by a former journalist from a target publication is a very specific search, and it is one sentence here.
What does Retriever return for each firm?
The firm with its real team size, its client roster, the coverage it landed with sources, the expertise it claims, its open roles, and a decision maker with verified email and LinkedIn profile.
Can I search PR firms by country, region or city?
Yes, and for PR firms the media market matters more than the office. Ask for firms placing coverage in a given country, or firms registered in a city. Retriever reads the placements they actually landed and the outlets involved.
How is Retriever different from filtering a database?
Instead of filtering a static database, Retriever reads the live web for PR firms: client roster, coverage landed, linkedIn conversation. That is how "firms whose clients landed coverage in the outlet you care about" becomes a search, and why every row arrives with the line that proves it.

